Newsletters and other mailings remain effective marketing tools, especially when targeting industry professionals. It’s a technique that requires finesse however as imbalances in frequency and relevance may cause recipients to unsubscribe. It may also prove an expensive form of marketing, depending on the choice of mail provider and the number of subscribers. Costs can mount quickly, while conversion rates may not warrant the investment.
Scribitus can help your organisation to investigate the possibilities, maintain newsletters, write correspondence and more. Get in touch and we’d be happy to discuss all the options.